Saturday

INTERACTION Research Blog

NIKE

Nike commissioned London studio Intro to design the in-store graphics from four metre high window displays, right down to shoe hang tags. These images take inspiration from the off season training activities of four basketball stars ( Kobe Bryant, Lebron James, Dirk Novitzki and Pau Gasoi) featuring rowing, fencing, even a lion and a horse (to represent animal detirmination- Eye of the tiger etc).




1 comment:

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