INTERACTION Research Blog

London 2012 logo. Designed to appeal to todays 'internet generation' and with a large price tag it has been shrouded in controversy and described as being childish and tacky, besides the date the logo itself it doesn't attempt to reference anything of significance.







However, I think that its recognisable, brash character has potential and considering that it will be 'evolving' through out the run up to the event it could be quite successful. Wolff Olins the agency behind the original logo commissioned this short video to 'release the energy contained within the emblem' designed by Matt Pyke's Univeral Everything.
http://www.universaleverything.com/recent_activity/218



Another animation incoporating the original logo for the £100 million Adidas sponsorship of the 2012 Olympics.
http://www.universaleverything.com/recent_activity/215