Monday

INTERACTION Research Blog

Grafik Magazine.













Grafik is an independently published, monthly magazine based in London but serving the international design community. Grafik is devoted to design, delivering a monthly dose of independently-minded editorial, the best and newest graphic design work, reviews and outspoken opinions from industry personalities. Each month it takes an in depth look at a subject from the graphic world in its special reports. These include typography, fashion, photography, sound and vision, art, graphic design and advertising.

An example of a Grafik showcase:


Sunday

INTERACTION Research Blog

MULTISTOREY
Art Direction and Graphic Design.
AV Festival.
Branding/ Event Art Direction.






AV Festival is the UK's largest digital arts festival. Multistorey were commissioned to re-brand the AV festival and design all the promotional material for the 2006 event. They needed to broaden the audience and make the event appeal to more than just the 'die- hard digital geeks'.
I think the AV logo is especially successful using the two capitalised letters which are close fitting shapes and are further simplified into arrow heads. The logo works as readable letterforms as well as resembling play/rewind and volume up/down icons.